By Betsi Roach bio
More than thirteen hundred legal marketing and business development professionals will be convening in San Diego next month for the 2015 LMA (Legal Marketing Association) Annual Conference.
Celebrating 30 years, LMA’s flagship event brings together marketers from all specialties and experience levels representing law firm of all sizes, from AmLaw 50 to mid-sized, regional and boutique firms.
What draws so many busy people to this event? Because over the course of three days, attendees can choose from more than 60 educational sessions offering practical information and advice for the challenges and opportunities legal marketers face daily. The esteemed faculty of 140 speakers will be sharing their experience and knowledge—not just the “what” and the “why,” but the “how.”
Here are a few of the planned presentations:
- Big ideas from not-so-big law firms: Case studies from mid-sized firms
- Law firm operations: The change agent behind the scenes in today’s law firm
- Content strategy is the new kale
- Technologies to keep your marketing relevant
- 45 things your junior associates need to know about building relationships in 60 minutes
- The 15 people that will make or break your year
- The role of marketers in integrating law firm mergers and acquisitions
The LMA Annual Conference also offers unparalleled networking opportunities and a sold-out exhibit hall featuring the latest legal marketing technology, services and products, making it truly the best opportunity to get up to speed on the latest and greatest approaches to legal marketing and business development.
For more insight into this must-attend event:
- View the infographic
- or
- Visit the LMA Annual Conference website.
I hope you’ll join us in San Diego and I invite you to register here.
