A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
Increasing profits
Why Every Office Manager Should Create Standard Operating Procedures (SOPs)
You’re the hub of activity and the go-to problem solver when you are an office manager. You’ve probably answered the same questions more times than you can count or had to troubleshoot chaos when key team members were out of the office. These scenarios—and many more—underscore the critical need for Standard Operating Procedures (SOPs) in your office. SOPs might not sound … [Read more...] about Why Every Office Manager Should Create Standard Operating Procedures (SOPs)
8 ways to attract referrals
While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Why Your Law Firm’s Website Must Be Mobile-Friendly—And How to Make It Happen
These days, most potential clients aren’t sitting at a desktop when they search for legal help—they’re tapping on their phones. Whether they’re dealing with a landlord issue, a traffic ticket, or a contract they don’t understand, people often reach for the closest device available: their smartphone. If your law firm’s website isn’t mobile-friendly, you’re turning away those … [Read more...] about Why Your Law Firm’s Website Must Be Mobile-Friendly—And How to Make It Happen
What Your Parking Lot Says About Your Law Office—And Why Clients Notice
Your law office might pride itself on professionalism, responsiveness, and attention to detail. But before your receptionist greets a single client, before any papers are signed or any legal advice is given, your parking lot has already made an impression. It may not be glamorous, but a law office’s parking lot is often the first and last thing clients experience. And … [Read more...] about What Your Parking Lot Says About Your Law Office—And Why Clients Notice
From Prep to Pitch: How Office Managers Can Help Seal the Deal
A well-crafted client pitch can be the deciding factor between landing a new client or watching them walk out the door. While lawyers bring the legal expertise, as a law office manager, you play a key role in helping them present that expertise in the most compelling, polished, and client-focused way possible. Think of yourself as part strategist, part coach, and part quality … [Read more...] about From Prep to Pitch: How Office Managers Can Help Seal the Deal
Why Your Law Firm’s Website Must Be Mobile-Friendly (and Other Design Trends You Shouldn’t Ignore)
In today’s legal marketplace, your website is often a client’s first impression of your firm. It’s your digital front door—and if that door is clunky, slow, or hard to navigate on a phone, potential clients may never walk through it. Mobile-friendly design isn’t just a tech upgrade anymore—it’s a business necessity. And it’s only one of several key trends shaping the way … [Read more...] about Why Your Law Firm’s Website Must Be Mobile-Friendly (and Other Design Trends You Shouldn’t Ignore)
Keep those payables paid with these procedures
Managing accounts payable is a critical aspect of running a law firm efficiently and responsibly. Establishing well-defined processes and practices for accounts payable can help your firm maintain financial stability, build strong relationships with vendors, and ensure compliance with financial regulations. Here's some advice on how to set up effective accounts payable … [Read more...] about Keep those payables paid with these procedures
Set key performance indicators and track on a dashboard
In the realm of law office administration, effective strategic planning is essential for fostering growth, optimizing operations, and ensuring long-term sustainability. Central to this process is the establishment of Key Performance Indicators (KPIs), which serve as quantifiable metrics to gauge the firm's progress towards its overarching goals. When crafting a budget for the … [Read more...] about Set key performance indicators and track on a dashboard
How and when to ask a client for a referral
A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral