It’s inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients…
INSIGHT
Are your staff’s poor phone skills destroying your marketing efforts?
May 19, 2017 by
By Elizabeth M. Miller, MBA bio
Every law firm invests firm profits on client development and marketing, no matter how large or small the firm or the budget might be. The goal of…
READER TIPS
Personal client attention doubles the money-making referrals
May 19, 2017 by
When a North Carolina office realized its referrals from clients were dwindling, it responded by setting up a plan to ensure maximum personal contact with…
MARKETING THE LAW FIRM
Is your website violating ABA’s ethical guidelines?
May 12, 2017 by
A good website is valuable 24-hour marketing.
But underneath it lies another web—one of ethical concerns, the main ones being…
INSIGHT
Why sometimes firms have to say “no”
May 5, 2017 by
By Bob Denney bio
The Managing Partner of one of our clients once said to me, “The hardest thing in the world for most lawyers is to decline an opportunity for…
MARKETING
Law firm giving away free helmets to promote Bike Safety Awareness Month
May 5, 2017 by
A law firm in Arkansas is promoting bike safety by giving away helmets to local children.
During the week of…
MANAGING THE OFFICE
To-Dos: Your May office checklist
April 28, 2017 by
It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or the golf course. As Robin Williams reportedly said, “Spring is nature’s way of…
INSIGHT
Growing your law firm with a carefully crafted blog
April 7, 2017 by
By Brenda A. Barnes bio
First, there were firm newsletters. Law firms sent them out as a way to build community among existing and prospective clients. They were a branding tool that…
INSIGHT
7 quick ways to jump-start your firm’s business development efforts
March 24, 2017 by
By David H. Freeman bio
Every so often, you may think, “I could use some fresh ideas to jump-start the firm’s business development efforts.” Or perhaps the…
