The competition for clients is fierce and law firms are marketing heavily, says marketing expert…
MARKETING
Personal touch helps win highly profitable corporate clients
April 5, 2019 by
It’s a first-class presentation, but the corporate business goes to another firm. What happened?
The big balloon deflator is that most…
INCREASING PROFITS
Marketing your practice: How to attract more clients by positioning your attorneys as “thought leaders”
March 29, 2019 by
The attorneys in your practice are more than knowledgeable; they are thought leaders in the legal field. So why not share their expertise, and market the practice in the process…
MONTHLY CHECKLIST
To-Dos: Your March office checklist
March 1, 2019 by
March comes in like a lion and goes out like a lamb. That’s outside, where winter storms give way to springtime calm. Inside, there can also…
CLIENT RELATIONS
How to use client exit surveys to improve service and increase revenue
February 15, 2019 by
Don’t close out a matter without measuring the client’s satisfaction.
Do that with a survey that covers everything from the legal services to the freshness of…
BLOG
7 quick ways to jump-start your firm’s business development efforts
February 8, 2019 by
By David H. Freeman bio
Every so often, you may think, “I could use some fresh ideas to jump-start the firm’s business development efforts.” Or perhaps the…
MARKETING
How and when to ask a client for a referral
January 18, 2019 by
A new client should be a planned event, not an accident.
And the most productive way to get a continuing stream of planned events is to…
CLIENT RELATIONS
Is this essential ingredient missing from your firm’s customer service?
January 11, 2019 by
If you believe that your law firm offers exceptional customer service, you might want to think again, says…
INCREASING PROFITS
Cutting costs? What worked in 2008 won’t work today
January 4, 2019 by
When money is tight, firm administrators start rushing to make decisions to save the bottom line, perhaps relying on strategies that saw the firm through…
