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MARKETING

Simple ways to kill every tried and true legal marketing effort

The most sophisticated marketing can fall flat from the simplest attorney mistakes. Here are…


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INCREASING PROFITS

Marketing your practice: How to attract more clients by positioning your attorneys as “thought leaders”

The attorneys in your practice are more than knowledgeable; they are thought leaders in the legal field. So why not share their expertise, and market the practice in the process…


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YOUR CAREER

10 ways managers are improving their law firms

Ah, the woes of running a law office. You know them well: Reams of reports, scheduling squabbles, technology tangles, and so much more. It takes a lot of skill, patience, and strategy to make a…


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MANAGING THE OFFICE

To-Dos: Your May office checklist

It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or the golf course. As Robin Williams reportedly said, “Spring is nature’s way of…


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BILLING & COLLECTIONS

To-Dos: Your April office checklist

Here are a few tasks that should be addressed this month…


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INCREASING PROFITS

Cutting costs? What worked in 2008 won’t work today

When money is tight, firm administrators start rushing to make decisions to save the bottom line, perhaps relying on strategies that saw the firm through…


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MARKETING

3 proven ways to build a more profitable client base

It’s always a good idea for any business to revisit its business plan, making sure it’s on track with its vision and meeting the needs of its…


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RECORDKEEPING

Use weekly financial reporting to keep partners aware of cash flow

A Vermont manager has found that running the financial reports weekly instead of monthly is an easy way for the partners to stay always aware and in control of what’s…


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MONTHLY CHECKLIST

To-Dos: Your March office checklist

March comes in like a lion and goes out like a lamb. That’s outside, where winter storms give way to springtime calm. Inside, there can also…


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MARKETING

How and when to ask a client for a referral

A new client should be a planned event, not an accident.
And the most productive way to get a continuing stream of planned events is to…


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