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Home » topics » Marketing
YOUR CAREER

10 tips for stronger business writing

March 16, 2023 by

Understand your audience: Before you start writing, think about who will be reading your document. Knowing your audience will help you choose the appropriate tone and language for your writing. Keep it clear and concise: Avoid using jargon and complicated language. Use simple and clear language that is easy to understand. Keep your sentences short and to the point. Use active voice: Writing in the active voice makes your writing more direct and engaging. It also makes it easier for the reader to understand who is doing what. Edit and proofread: Always edit and proofread your writing before submitting it. Check for spelling, grammar, and punctuation errors. Make sure your writing is well-structured and flows logically. Use headings and subheadings: Use headings and subheadings to break up your writing into… . . . read more

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INCREASING PROFITS

4 directions to send your law firm marketing message

February 21, 2023 by

If you’re looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it’s important to focus on the data first. The better you understand your potential clients’ online and offline media behaviors and preferences, the better you can customize your messages to them across multiple channels. One effective way to expand your reach is to network on social media. Social media platforms are excellent tools to stay connected with clients and peers, increase brand recognition, and share thought leadership. Pay attention to which social media platforms your potential clients use, such as LinkedIn, Facebook, Instagram, Twitter and YouTube, and consider using several to reach a broader audience. You… . . . read more

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INCREASING PROFITS

12 MORE marketing secrets of superstar lawyers

July 27, 2022 by

By Trey Ryder #13: They provide client service beyond compare. They return phone calls quickly. They work day and night to finish projects. They have backup plans for their backup plans. They err on the side of caution. They hire a bright, responsive support staff. And they always go the extra mile. Whatever it takes, they get the job done. And the superstar’s staff is equally committed to bring the client the best result on time, on budget. #14: They make sure everybody knows they welcome new business. One obstacle successful lawyers face is that other lawyers think they don’t want new clients. As a result, they quit referring cases. When prospecting for new clients, superstar lawyers know it is far better to receive too many inquiries than too few. They make… . . . read more

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HIRING

Diversity messages may backfire when companies focus on bottom line benefits

July 16, 2022 by

Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association. That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented groups—such as LGBTQ professionals, women in STEM (science, technology, engineering and math) fields and Black students—feel that they will be judged based on their social identity if they join the company. “These business-case justifications are extremely popular,” said lead author Oriane Georgeac, PhD, a professor at the Yale School of Management. “But our findings suggest that they do more harm than good.” The research was published in APA’s Journal of Personality and Social Psychology. Many companies offer either a “business case” explanation… . . . read more

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12 marketing secrets of superstar lawyers

May 12, 2022 by

By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid selling-based marketing, which casts them in the role of a salesperson, because it undermines their credibility and causes people to question whether they can be trusted. They use education-based marketing instead, which attracts clients to them because of their knowledge, skill, judgment and experience. #3: They seize the number one position in their niche. The Law of Leadership states it is better to be first than it is to be better. Everyone knows Charles… . . . read more

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DATA SECURITY

Is your contact form providing a back door for cybercriminals?

April 10, 2022 by

By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law firms today are conducting (or should be conducting) security awareness training across their organizations. And, as mentioned above, email filtering technologies have advanced and are quite good at stopping some attacks. But crime never sleeps, and cybercriminals have been creatively seeking new ways to infiltrate our systems. Contact forms and cybercrime A company called Abnormal Security has found that a nasty piece of malware called BazarBackdoor is being… . . . read more

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LEVERAGE YOUR DATA

Grow your law firm with these top 5 marketing techniques

March 25, 2022 by

Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms leverage their data—helping them streamline and simplify marketing and business development activities. Law firm growth accelerated in 2021 While the COVID-19 pandemic has squeezed industries nationwide, law firms haven’t felt the same pinch. US law firm revenue climbed 14% during the first nine months of 2021 over the same period the year before. The revenue growth was led by strong demand, not rate increases. Pitchly says law firm marketing departments… . . . read more

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MANAGING THE OFFICE

Keep your firm’s goals current

February 23, 2022 by

We traditionally set our firm’s goals for the beginning of the year, but setting targets on a quarterly or on-going basis keeps these goals current and relevant. Goals provide crucial support in guiding year decisions through this year and the years ahead. Goals mean that instead of reacting to whatever happens, you’re proactively driving your firm to where you want to go. So, what should you keep in mind when setting your law firm’s business goals for the rest of 2023 and beyond? Here’s advice from Cosmolex, cloud-based law practice management software that integrates trust & business accounting, time tracking, billing, email & document management, and tasks & calendaring, in a single application: Start with metrics for the big picture To know where you want to go, you first need to… . . . read more

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MANAGING THE OFFICE

Checklist: How to evaluate an office space for a move

February 15, 2021 by

The past year of the pandemic has brought major changes in office space needs for law firms. Law professionals and administrative staff have been working from home and participating in remote meetings and court appearances. Some see the possibility of continuing to work remotely even after COVID-19 restrictions are loosened, and some see the possibility of moving to home and office to locations away from city centers. If these developments are playing out in your law office, you might be looking at downsizing to a smaller office space or even migrating to another part of the country. When you are looking at a different office space, you might find this office space evaluation checklist helpful: The most important question: How will the location and layout of this space contribute to… . . . read more

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YOUR CAREER

Make the most of your time during coronavirus

August 10, 2020 by

By Elizabeth Miller bio I know this is not only a time of uncertainty but also fear as we try to make sense of this situation.  It’s difficult to know what to do and what not to do.  Conflicting stories and information seem overwhelming.  And then there is your law practice to worry about. When all is said and done, your law practice needs to survive. Fortunately working remotely is now an option for so many firms. In fact, the firms that are doing it are actually thriving because everyone is on board with working remote and using technology. Years ago, it would have been stop work or risk going into the office. There are some things that you can do to make good use of your time: Work on… . . . read more

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