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MARKETING

5 tactics to try at the next trade show to bring in new business

It’s inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients…


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INSIGHT

Are your staff’s poor phone skills destroying your marketing efforts?

By Elizabeth M. Miller, MBA  bio
Every law firm invests firm profits on client development and marketing, no matter how large or small the firm or the budget might be. The goal of…


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READER TIPS

Personal client attention doubles the money-making referrals

When a North Carolina office realized its referrals from clients were dwindling, it responded by setting up a plan to ensure maximum personal contact with…


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MARKETING THE LAW FIRM

Is your website violating ABA’s ethical guidelines?

A good website is valuable 24-hour marketing.
But underneath it lies another web—one of ethical concerns, the main ones being…


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INSIGHT

Why sometimes firms have to say “no”

By Bob Denney  bio
The Managing Partner of one of our clients once said to me, “The hardest thing in the world for most lawyers is to decline an opportunity for…


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MARKETING

Law firm giving away free helmets to promote Bike Safety Awareness Month

A law firm in Arkansas is promoting bike safety by giving away helmets to local children.
During the week of…


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MANAGING THE OFFICE

To-Dos: Your May office checklist

It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or the golf course. As Robin Williams reportedly said, “Spring is nature’s way of…


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INSIGHT

Growing your law firm with a carefully crafted blog

By Brenda A. Barnes  bio
First, there were firm newsletters. Law firms sent them out as a way to build community among existing and prospective clients. They were a branding tool that…


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BILLING & COLLECTIONS

To-Dos: Your April office checklist

Here are a few tasks that should be addressed this month…


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INSIGHT

7 quick ways to jump-start your firm’s business development efforts

By David H. Freeman  bio
Every so often, you may think, “I could use some fresh ideas to jump-start the firm’s business development efforts.” Or perhaps the…


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