Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position…
KEEPING CLIENTS HAPPY
Clients cite their top 6 turnoff points with law firms
October 22, 2018 by
Don’t jeopardize repeat business by unwittingly antagonizing the clients. Keeping them satisfied is a worthwhile…
CLIENT RELATIONS
Unique client communication approach gives small firm a huge marketing advantage
October 9, 2018 by
Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from…
RECORDKEEPING
Use weekly financial reporting to keep partners aware of cash flow
October 9, 2018 by
A Vermont manager has found that running the financial reports weekly instead of monthly is an easy way for the partners to stay always aware and in control of what’s…
MARKETING
Simple ways to kill every tried and true legal marketing effort
September 14, 2018 by
The most sophisticated marketing can fall flat from the simplest attorney mistakes. Here are…
MANAGING THE OFFICE
To-Dos: Your September office checklist
September 4, 2018 by
Now that the summer is over and you’re facing the final quarter, it’s time to roll up your sleeves and get to work. Here are some important tasks you…
MANAGING THE OFFICE
To-Dos: Your August office checklist
August 6, 2018 by
Usually, the middle of summer is a great time for tackling projects that you can’t get to during the rest of the year. Here are a few suggestions:…
REDUCING MALPRACTICE SUITS
How and why you need to carefully screen cold calls from potential new clients
July 13, 2018 by
What’s your firm’s process for dealing with a potential new client? What happens when someone sends the firm an email asking for a quote for a real estate transaction or when a frantic caller leaves a…
MARKETING
5 tactics to try at the next trade show to bring in new business
July 13, 2018 by
It’s inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients…
YOUR CAREER
To-Dos: Your July office checklist
June 29, 2018 by
According to best-selling author Regina Brett, “Summer is the annual permission slip to be lazy. To do nothing and have it count for something. To lie in the grass and…
