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CLIENT RELATIONS

How to use client exit surveys to improve service and increase revenue

Don’t close out a matter without measuring the client’s satisfaction.
Do that with a survey that covers everything from the legal services to the freshness of…


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INSIGHT

7 quick ways to jump-start your firm’s business development efforts

By David H. Freeman  bio
Every so often, you may think, “I could use some fresh ideas to jump-start the firm’s business development efforts.” Or perhaps the…


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MARKETING

How and when to ask a client for a referral

A new client should be a planned event, not an accident.
And the most productive way to get a continuing stream of planned events is to…


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CLIENT RELATIONS

Is this essential ingredient missing from your firm’s customer service?

If you believe that your law firm offers exceptional customer service, you might want to think again, says…


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MARKETING

5 tactics to try at the next trade show to bring in new business

It’s inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients…


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INCREASING PROFITS

Can every attorney in your office answer these 10 critical questions?

Want to see more profit in 2019? Get each attorney to draw up a practice plan for the year. A plan forces the attorneys to organize their…


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MARKETING

Public image counts just as much as legal quality: 7 good rules

It takes more than good lawyering to make a practice a success. Just as important is a good public image…


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HIRING

The simple secret to hiring a great receptionist

Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position…


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KEEPING CLIENTS HAPPY

Clients cite their top 6 turnoff points with law firms

Don’t jeopardize repeat business by unwittingly antagonizing the clients. Keeping them satisfied is a worthwhile…


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CLIENT RELATIONS

Unique client communication approach gives small firm a huge marketing advantage

Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from…


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