Don’t close out a matter without measuring the client’s satisfaction.
Do that with a survey that covers everything from the legal services to the freshness of…
CLIENT RELATIONS
How to use client exit surveys to improve service and increase revenue
February 15, 2019 by
INSIGHT
7 quick ways to jump-start your firm’s business development efforts
February 8, 2019 by
By David H. Freeman bio
Every so often, you may think, “I could use some fresh ideas to jump-start the firm’s business development efforts.” Or perhaps the…
MARKETING
How and when to ask a client for a referral
January 18, 2019 by
A new client should be a planned event, not an accident.
And the most productive way to get a continuing stream of planned events is to…
CLIENT RELATIONS
Is this essential ingredient missing from your firm’s customer service?
January 11, 2019 by
If you believe that your law firm offers exceptional customer service, you might want to think again, says…
MARKETING
5 tactics to try at the next trade show to bring in new business
December 31, 2018 by
It’s inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients…
INCREASING PROFITS
Can every attorney in your office answer these 10 critical questions?
December 10, 2018 by
Want to see more profit in 2019? Get each attorney to draw up a practice plan for the year. A plan forces the attorneys to organize their…
MARKETING
Public image counts just as much as legal quality: 7 good rules
November 12, 2018 by
It takes more than good lawyering to make a practice a success. Just as important is a good public image…
HIRING
The simple secret to hiring a great receptionist
October 22, 2018 by
Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position…
KEEPING CLIENTS HAPPY
Clients cite their top 6 turnoff points with law firms
October 22, 2018 by
Don’t jeopardize repeat business by unwittingly antagonizing the clients. Keeping them satisfied is a worthwhile…
CLIENT RELATIONS
Unique client communication approach gives small firm a huge marketing advantage
October 9, 2018 by
Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from…
