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Home » Marketing
INCREASING PROFITS

6 essential tips for law office administrators to attract more clients

May 26, 2023 by

As a law office administrator, one of your key responsibilities is to ensure the growth and success of your firm. A crucial aspect of achieving this goal is consistently attracting new clients. In an increasingly competitive legal landscape, it’s essential to employ effective strategies that can help your law office stand out. Consider these tips to help you gain more clients and enhance the reputation of your law firm. Develop a Strong Online Presence: In today’s digital age, having a robust online presence is imperative for any business, including law firms. Create a professional and user-friendly website that highlights your firm’s expertise, practice areas, and contact information. Optimize your website for search engines to improve its visibility. Leverage social media platforms to engage with potential clients, share informative content, and… . . . read more

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INCREASING PROFITS

5 ways to keep the referrals rolling in

April 12, 2023 by

Referrals can be a powerful source of new clients, and they can help you build a strong reputation in your community. Here are some tips on how to get referrals for your law firm: Provide excellent service The first step to getting referrals is to provide excellent service to your current clients. When clients are happy with the service they receive from your firm, they are more likely to refer you to their friends, family, and colleagues. Make sure that your firm is providing top-notch service to all of your clients, and encourage your attorneys to go above and beyond in their interactions with clients. Ask for referrals Don’t be afraid to ask your clients for referrals. If a client expresses satisfaction with the service they have received from your… . . . read more

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EDUCATION

7 ways to get the most out of a work conference

March 24, 2023 by

Conference season is in full swing, after three years of postponed and cancelled events. Are there events you and your staff will attend for education, product knowledge, or networking? As a law office administrator, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the legal industry. However, with all the hustle and bustle of travel, it can be difficult to make the most of your time at these events. It is important to use your time well, given the cost of travel, registration, food, accommodation and time away from work. Here are some tips to help you make good use of your time when traveling to a work-related conference or trade show. Plan ahead: Before you even leave for the event, take… . . . read more

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HIRING

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

March 8, 2023 by

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And only 7 percent applied for another job at the same company in the future. Indeed, businesses that don’t respond to job seekers risk taking a reputational hit, losing out on future talent who read a negative review, heard an unfavorable opinion about the company, or who felt mistreated during a previous experience with them. Additionally, the survey revealed that the number of interviews a candidate must endure… . . . read more

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YOUR CAREER

6 tips for remembering names

March 2, 2023 by

It’s easy to remember a client’s name when you have their appointment details or case file open in front of you. It’s a lot harder when you meet someone away from these paper or electronic prompts. People like to be recognized and remembered. In the office, it’s reassuring for your clients. In other settings, remembering names can help you connect and network with people. In fact, remembering names is a skill that can advance your career. Here are some tips to help you: Focus: When you are introduced to someone, focus on their name and repeat it back to them. This will help you remember their name and also show that you are interested in getting to know them. Associate: Associate the person’s name with something that is familiar to you. For… . . . read more

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INCREASING PROFITS

4 directions to send your law firm marketing message

February 21, 2023 by

If you’re looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it’s important to focus on the data first. The better you understand your potential clients’ online and offline media behaviors and preferences, the better you can customize your messages to them across multiple channels. One effective way to expand your reach is to network on social media. Social media platforms are excellent tools to stay connected with clients and peers, increase brand recognition, and share thought leadership. Pay attention to which social media platforms your potential clients use, such as LinkedIn, Facebook, Instagram, Twitter and YouTube, and consider using several to reach a broader audience. You… . . . read more

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INCREASING PROFITS

12 MORE marketing secrets of superstar lawyers

July 27, 2022 by

By Trey Ryder #13: They provide client service beyond compare. They return phone calls quickly. They work day and night to finish projects. They have backup plans for their backup plans. They err on the side of caution. They hire a bright, responsive support staff. And they always go the extra mile. Whatever it takes, they get the job done. And the superstar’s staff is equally committed to bring the client the best result on time, on budget. #14: They make sure everybody knows they welcome new business. One obstacle successful lawyers face is that other lawyers think they don’t want new clients. As a result, they quit referring cases. When prospecting for new clients, superstar lawyers know it is far better to receive too many inquiries than too few. They make… . . . read more

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HIRING

Diversity messages may backfire when companies focus on bottom line benefits

July 16, 2022 by

Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association. That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented groups—such as LGBTQ professionals, women in STEM (science, technology, engineering and math) fields and Black students—feel that they will be judged based on their social identity if they join the company. “These business-case justifications are extremely popular,” said lead author Oriane Georgeac, PhD, a professor at the Yale School of Management. “But our findings suggest that they do more harm than good.” The research was published in APA’s Journal of Personality and Social Psychology. Many companies offer either a “business case” explanation… . . . read more

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12 marketing secrets of superstar lawyers

May 12, 2022 by

By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid selling-based marketing, which casts them in the role of a salesperson, because it undermines their credibility and causes people to question whether they can be trusted. They use education-based marketing instead, which attracts clients to them because of their knowledge, skill, judgment and experience. #3: They seize the number one position in their niche. The Law of Leadership states it is better to be first than it is to be better. Everyone knows Charles… . . . read more

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DATA SECURITY

Is your contact form providing a back door for cybercriminals?

April 10, 2022 by

By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law firms today are conducting (or should be conducting) security awareness training across their organizations. And, as mentioned above, email filtering technologies have advanced and are quite good at stopping some attacks. But crime never sleeps, and cybercriminals have been creatively seeking new ways to infiltrate our systems. Contact forms and cybercrime A company called Abnormal Security has found that a nasty piece of malware called BazarBackdoor is being… . . . read more

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