A well-crafted lawyer bio is an essential tool for showcasing the expertise and experience of your firm's attorneys. It serves as a powerful marketing and credibility-building asset, helping potential clients and colleagues understand the qualifications and background of your legal professionals. As a law office administrator, you play a crucial role in assisting lawyers in … [Read more...] about How to craft an effective lawyer bio
Marketing
Sample Survey: Client Feedback
Obtaining client feedback is crucial for a law office as it serves multiple vital purposes in maintaining and improving the quality of legal services. Firstly, client feedback provides valuable insights into the overall client experience, allowing the law office to identify areas of strength and areas that may require improvement. This information is invaluable in enhancing … [Read more...] about Sample Survey: Client Feedback
5 ways to keep the referrals rolling in
Referrals can be a powerful source of new clients, and they can help you build a strong reputation in your community. Here are some tips on how to get referrals for your law firm: Provide excellent service The first step to getting referrals is to provide excellent service to your current clients. When clients are happy with the service they receive from your firm, they … [Read more...] about 5 ways to keep the referrals rolling in
4 directions to send your law firm marketing message
If you're looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it's important to focus on the data first. The better you understand your potential clients' online and offline media behaviors and preferences, the better you can customize your … [Read more...] about 4 directions to send your law firm marketing message
The art of proofreading in a law office: Ensuring precision and professionalism
In the world of law, precision and attention to detail are paramount. Legal documents and communications must be meticulously crafted to protect the rights and interests of clients and uphold the integrity of the legal profession. Proofreading is an essential skill for law office staff, as it plays a crucial role in maintaining accuracy, credibility, and professionalism. In … [Read more...] about The art of proofreading in a law office: Ensuring precision and professionalism
15 projects for the last quarter of the year
Running out of things to do? Just kidding. But in case you are, here are some projects to consider for the last quarter of the year. Financial Review and Budgeting: a. Review the year-to-date financial statements to assess the firm's financial health. b. Prepare a budget for the upcoming year, considering revenue, expenses, and capital investments. c. Ensure all client … [Read more...] about 15 projects for the last quarter of the year
How and when to ask a client for a referral
A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral
How to create a welcoming workspace with office design and ergonomics
As a law office manager, you understand the significance of creating an environment that fosters productivity, comfort, and professionalism. The design and ergonomics of your law firm's workspace play a crucial role in enhancing employee satisfaction, promoting collaboration, and leaving a positive impression on clients. 1. Strike a balance between functionality and … [Read more...] about How to create a welcoming workspace with office design and ergonomics
8 ways to attract referrals
While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Business origination: Know where the work comes from
By Brenda Barnes Businesses thrive only when they have sales—and lots of them. To increase top-line revenue, firms must continually generate new business. In professional service firms, sales, or business development, is generally referred to as business origination. Whether or not your firm tracks originated business or compensates attorneys for new business, it is vital to … [Read more...] about Business origination: Know where the work comes from