By Brenda Barnes Businesses thrive only when they have sales—and lots of them. To increase top-line revenue, firms must continually generate new business. In professional service firms, sales, or business development, is generally referred to as business origination. Whether or not your firm tracks originated business or compensates attorneys for new business, it is vital to … [Read more...] about Business origination: Know where the work comes from
Marketing
How to create a safe and inclusive environment for the LGBTQ+ community in your law office
As a law office manager, it is your responsibility to foster a workplace environment that values diversity, inclusivity, and respect for all individuals. Creating a safe space for members of the LGBTQ+ community is not only a legal and ethical imperative but also a reflection of your commitment to equality. This article aims to provide you with practical strategies and … [Read more...] about How to create a safe and inclusive environment for the LGBTQ+ community in your law office
6 essential tips for law office administrators to attract more clients
As a law office administrator, one of your key responsibilities is to ensure the growth and success of your firm. A crucial aspect of achieving this goal is consistently attracting new clients. In an increasingly competitive legal landscape, it's essential to employ effective strategies that can help your law office stand out. Consider these tips to help you gain more clients … [Read more...] about 6 essential tips for law office administrators to attract more clients
“You’re not hired:” Leaving job candidates hanging can hurt your reputation
When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And … [Read more...] about “You’re not hired:” Leaving job candidates hanging can hurt your reputation
6 tips for remembering names
It’s easy to remember a client's name when you have their appointment details or case file open in front of you. It’s a lot harder when you meet someone away from these paper or electronic prompts. People like to be recognized and remembered. In the office, it’s reassuring for your clients. In other settings, remembering names can help you connect and network with people. In … [Read more...] about 6 tips for remembering names
12 MORE marketing secrets of superstar lawyers
By Trey Ryder #13: They provide client service beyond compare. They return phone calls quickly. They work day and night to finish projects. They have backup plans for their backup plans. They err on the side of caution. They hire a bright, responsive support staff. And they always go the extra mile. Whatever it takes, they get the job done. And the superstar’s staff is equally … [Read more...] about 12 MORE marketing secrets of superstar lawyers
Diversity messages may backfire when companies focus on bottom line benefits
Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association. That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented … [Read more...] about Diversity messages may backfire when companies focus on bottom line benefits
12 marketing secrets of superstar lawyers
By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid … [Read more...] about 12 marketing secrets of superstar lawyers
Is your contact form providing a back door for cybercriminals?
By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law … [Read more...] about Is your contact form providing a back door for cybercriminals?
Grow your law firm with these top 5 marketing techniques
Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms … [Read more...] about Grow your law firm with these top 5 marketing techniques