By Elizabeth M. Miller bio
For many years, I was the consumer who would be the first one to voice my displeasure at goods and services I received if I did not think I was getting value for my money or service, or a product somehow fell short of my expectations.
Over the years, though, I've come to realize that feedback of any kind is important and helps a business to make … [Read more...] about An easy way to gauge your client’s satisfaction
with your firm
Marketing
An easy way to gauge your client’s satisfaction
Model Client Satisfaction Survey
Why you need this model survey: Clients demand value and, in this competitive market, you need to find out if you are meeting your clients' needs and giving value for the fees you receive. A client survey is a relatively easy way to get this information. How this model survey helps you: The insight that these surveys provide is priceless and can be used to enhance client … [Read more...] about Model Client Satisfaction Survey
How one firm handles its marketing with just one letter a year
A California general practice firm does all its marketing with just one annual letter to clients and business contacts. The letter goes out on the firm's anniversary, says the manager of the five-attorney firm, and carries a simple message—a thank-you for past business and an outline of the firm's other services. And it's only one page long. But it's effective to the point … [Read more...] about How one firm handles its marketing with just one letter a year
National Love Your Lawyer Day
If your clients suddenly start hugging the lawyers in your office, don't be alarmed—but do check your calendar. If it's the first Friday in November, then your clients are just enthusiastically embracing National Love Your Lawyer Day and are letting their favorite legal eagle know how much they love and appreciate them. Yes, there is such a thing as National Love Your Lawyer … [Read more...] about National Love Your Lawyer Day
Why you should consider automating your client screening process
What's your firm's process for dealing with a potential new client? While large law firms may have sophisticated systems of vetting potential new clients that include detailed conflict of interest searches and approval committees, Edie Zimmerman of Legal Software Solutions, suggests your consider automating your screening process. "Some practice management databases allow the … [Read more...] about Why you should consider automating your client screening process
Scarcity marketing: How playing hard to get may win you new clients
Want clients to appreciate the value of the firm's services? "Make the services hard to get but easy to buy." says Trey Ryder, a law firm marketing consultant in Payson, AZ. Give the appearance of being in high demand with limited time available and let people know they are competing for a limited resource. It's called marketing with scarcity, and there's good psychology to … [Read more...] about Scarcity marketing: How playing hard to get may win you new clients
Chicago firm discovers in-person interviews can sharply increase client service and satisfaction
A Chicago law firm goes the extra mile to ensure client satisfaction, sometimes even getting on a plane to do so. Like many firms, 37-attorney firm sends out client satisfaction surveys. But unlike most firms, it gets the responses via in-person interviews held at the clients' places of business. The visits are limited to the largest revenue-producing clients, says the … [Read more...] about Chicago firm discovers in-person interviews can sharply increase client service and satisfaction
The link between technology and your firm’s continued success
Technological innovations and the movement toward specialization are two of the key drivers of change in the legal field today, according to Future Law Office 2020: Redefining the Practice of Law, a new report from legal staffing and consulting solutions firm Robert Half Legal. Three in 10 (34 percent) lawyers surveyed for the annual research project said emerging … [Read more...] about The link between technology and your firm’s continued success
Skadden and DLA Piper among firms to sign on as early adopters of .law URLs
Minds + Machines, the owner of the new ".law" top-level domain, recently announced that two of the world's most influential law firms have become early adopters of .law. DLA Piper, one of the world's largest global business law firms, located in more than 30 countries around the world, and Skadden, Arps, Slate, Meagher & Flom LLP, a leading international law firm whose … [Read more...] about Skadden and DLA Piper among firms to sign on as early adopters of .law URLs
The link between employee communications and your firm’s reputation
As a whole, American workers rate their employers' reputations favorably, with over two-thirds of employed Americans rating their employer's reputation as good (67%). One-quarter feel their company has a neutral reputation (25%) and just 2% see their employers as having a bad reputation. More good news for U.S. employers comes in the form of seven in ten (69%) working … [Read more...] about The link between employee communications and your firm’s reputation