It’s easy to remember a client's name when you have their appointment details or case file open in front of you. It’s a lot harder when you meet someone away from these paper or electronic prompts. People like to be recognized and remembered. In the office, it’s reassuring for your clients. In other settings, remembering names can help you connect and network with people. In … [Read more...] about 6 tips for remembering names
Marketing
12 MORE marketing secrets of superstar lawyers
By Trey Ryder #13: They provide client service beyond compare. They return phone calls quickly. They work day and night to finish projects. They have backup plans for their backup plans. They err on the side of caution. They hire a bright, responsive support staff. And they always go the extra mile. Whatever it takes, they get the job done. And the superstar’s staff is equally … [Read more...] about 12 MORE marketing secrets of superstar lawyers
Diversity messages may backfire when companies focus on bottom line benefits
Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association. That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented … [Read more...] about Diversity messages may backfire when companies focus on bottom line benefits
12 marketing secrets of superstar lawyers
By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid … [Read more...] about 12 marketing secrets of superstar lawyers
Is your contact form providing a back door for cybercriminals?
By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law … [Read more...] about Is your contact form providing a back door for cybercriminals?
Grow your law firm with these top 5 marketing techniques
Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms … [Read more...] about Grow your law firm with these top 5 marketing techniques
Checklist: How to evaluate an office space for a move
The past year of the pandemic has brought major changes in office space needs for law firms. Law professionals and administrative staff have been working from home and participating in remote meetings and court appearances. Some see the possibility of continuing to work remotely even after COVID-19 restrictions are loosened, and some see the possibility of moving to home and … [Read more...] about Checklist: How to evaluate an office space for a move
Make the most of your time during coronavirus
By Elizabeth Miller bio I know this is not only a time of uncertainty but also fear as we try to make sense of this situation. It’s difficult to know what to do and what not to do. Conflicting stories and information seem overwhelming. And then there is your law practice to worry about. When all is said and done, your law practice needs to survive. Fortunately working … [Read more...] about Make the most of your time during coronavirus
7 ways to make your firm stand out among your competition
The competition for clients is fierce and law firms are marketing heavily, says marketing expert Shawn McNalis. That means a firm has to make itself stand out among a deluge of marketing messages and try for "top-of-mind awareness." Surprisingly, that can be done without much expense and even without a marketing department. The key, she says, is to focus on the personal side … [Read more...] about 7 ways to make your firm stand out among your competition
To-Dos: Your September office checklist
Now that the summer is over and you're facing the final quarter, it's time to roll up your sleeves and get to work. Here are some important tasks you need to address now to ensure that you finish the year strong and are realistically prepared for next year. 1. Plan your staffing Start thinking about your staffing requirements for the coming year. Will you be adding another … [Read more...] about To-Dos: Your September office checklist