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MARKETING

It’s time to update and revitalize the firm’s marketing

Marketing your law firm doesn’t have to be an expensive and time-consuming task. There are some small steps you can take that will produce strong results.
“When the market is quiet, you can make your mark.” And the quiet time is now, says San Francisco law firm marketing consultant Ann Bothwell.
As the economy has fallen, most firms have held off on their marketing. They haven’t had the confidence to part with the money.
But recently, that’s been changing.
“There’s no huge rush to market,” but there is growing…

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COMPLIANCE

An ever changing policy on using social media

“The reality is that people are going to use social media.”
So more than two years ago, the 65-attorney firm of Meyer, Suozzi, English & Klein took the position “that we were going to be tuned in to social media to promote business development,” says Frederick J. Esposito, Jr.,CLM, CFO and director of administration at the firm’s New York City office.
And with that decision came the task of setting standards for using it.
At that time, there were very few guides for the firm to follow, he says. The only applicable information was the rules of ethics regarding advertising. So he researched the benefits and risks of social media, gave a seminar on the findings to the attorneys, and began to develop the…

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