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Marketing

Keep your firm’s goals current

February 12, 2024

We traditionally set our firm's goals for the beginning of the year, but setting targets on a quarterly or on-going basis keeps these goals current and relevant. Goals provide crucial support in guiding year decisions through this year and the years ahead. Goals mean that instead of reacting to whatever happens, you’re proactively driving your firm to where you want to … [Read more...] about Keep your firm’s goals current

How to craft an effective lawyer bio

December 14, 2023

A well-crafted lawyer bio is an essential tool for showcasing the expertise and experience of your firm's attorneys. It serves as a powerful marketing and credibility-building asset, helping potential clients and colleagues understand the qualifications and background of your legal professionals. As a law office administrator, you play a crucial role in assisting lawyers in … [Read more...] about How to craft an effective lawyer bio

5 ways to keep the referrals rolling in

December 2, 2023

Referrals can be a powerful source of new clients, and they can help you build a strong reputation in your community. Here are some tips on how to get referrals for your law firm: Provide excellent service The first step to getting referrals is to provide excellent service to your current clients. When clients are happy with the service they receive from your firm, they … [Read more...] about 5 ways to keep the referrals rolling in

4 directions to send your law firm marketing message

November 21, 2023

If you're looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it's important to focus on the data first. The better you understand your potential clients' online and offline media behaviors and preferences, the better you can customize your … [Read more...] about 4 directions to send your law firm marketing message

The art of proofreading in a law office: Ensuring precision and professionalism

October 10, 2023

In the world of law, precision and attention to detail are paramount. Legal documents and communications must be meticulously crafted to protect the rights and interests of clients and uphold the integrity of the legal profession. Proofreading is an essential skill for law office staff, as it plays a crucial role in maintaining accuracy, credibility, and professionalism. In … [Read more...] about The art of proofreading in a law office: Ensuring precision and professionalism

15 projects for the last quarter of the year

October 3, 2023

Running out of things to do? Just kidding. But in case you are, here are some projects to consider for the last quarter of the year. Financial Review and Budgeting: a. Review the year-to-date financial statements to assess the firm's financial health. b. Prepare a budget for the upcoming year, considering revenue, expenses, and capital investments. c. Ensure all client … [Read more...] about 15 projects for the last quarter of the year

Business origination: Know where the work comes from

July 3, 2023

By Brenda Barnes Businesses thrive only when they have sales—and lots of them. To increase top-line revenue, firms must continually generate new business. In professional service firms, sales, or business development, is generally referred to as business origination. Whether or not your firm tracks originated business or compensates attorneys for new business, it is vital to … [Read more...] about Business origination: Know where the work comes from

How to create a safe and inclusive environment for the LGBTQ+ community in your law office

June 28, 2023

As a law office manager, it is your responsibility to foster a workplace environment that values diversity, inclusivity, and respect for all individuals. Creating a safe space for members of the LGBTQ+ community is not only a legal and ethical imperative but also a reflection of your commitment to equality. This article aims to provide you with practical strategies and … [Read more...] about How to create a safe and inclusive environment for the LGBTQ+ community in your law office

6 essential tips for law office administrators to attract more clients

May 26, 2023

As a law office administrator, one of your key responsibilities is to ensure the growth and success of your firm. A crucial aspect of achieving this goal is consistently attracting new clients. In an increasingly competitive legal landscape, it's essential to employ effective strategies that can help your law office stand out. Consider these tips to help you gain more clients … [Read more...] about 6 essential tips for law office administrators to attract more clients

“You’re not hired:” Leaving job candidates hanging can hurt your reputation

March 9, 2023

When companies engage with job candidates, a new survey reveals the importance of following up—even if they opt not to hire them. The Conference Board survey found that 18 percent of candidates who didn’t hear back from a company after an interview took a negative action against the company. That includes declining to recommend it to others or leaving a negative review. And … [Read more...] about “You’re not hired:” Leaving job candidates hanging can hurt your reputation

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