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Marketing

10 immediate actions to enhance client relations

September 13, 2024

Client relations are the cornerstone of success for any law office. Building strong and lasting relationships with clients not only fosters loyalty but also drives referrals and contributes to the overall reputation of the firm. As a law office manager, here are ten actionable steps you can take right now to improve client relations and elevate the client … [Read more...] about 10 immediate actions to enhance client relations

7 projects to tackle in September

August 29, 2024

As the summer winds down and the pace picks up, September is the perfect time to dive into projects that will set your law office up for success in the months ahead. Here are seven key projects to focus on that will help you streamline operations, boost efficiency, and ensure that your team is prepared for the busy fall season. 1. Review and Update Case Management … [Read more...] about 7 projects to tackle in September

Personal client attention doubles the money-making referrals

August 14, 2024

When a North Carolina office realized its referrals from clients were dwindling, it responded by setting up a plan to ensure maximum personal contact with the clients. Within the first year the plan was in place, the personal injury firm doubled its referrals. The focus was placed on communications, fast response to calls, maintaining contact throughout the year and keeping … [Read more...] about Personal client attention doubles the money-making referrals

To-Dos: Your July office checklist

June 25, 2024

According to best-selling author Regina Brett, "Summer is the annual permission slip to be lazy. To do nothing and have it count for something. To lie in the grass and count the stars. To sit on a branch and study the clouds." You wish! That might happen on the weekend—if you're lucky—but Monday to Friday, there's still plenty of work to do at the office. Here are some … [Read more...] about To-Dos: Your July office checklist

How to use client exit surveys to improve service and increase revenue

June 19, 2024

Don't close out a matter without measuring the client's satisfaction. Do that with a survey that covers everything from the legal services to the freshness of the coffee. A survey gathers information that can help the firm do a better job. It highlights the areas of excellence. And it reveals the areas of dissatisfaction clients don't mention—except to other … [Read more...] about How to use client exit surveys to improve service and increase revenue

Unlocking the marketing potential of front desk staff in your law firm

June 13, 2024

The front desk staff often serve as the initial point of contact for clients, visitors, and callers. While their primary role may seem administrative, savvy law office managers recognize that these frontline team members wield significant influence in shaping the firm's image and marketing efforts. Here's how your front desk staff can become invaluable allies in marketing your … [Read more...] about Unlocking the marketing potential of front desk staff in your law firm

10 ways to boost profitability for your law office

June 6, 2024

In today's competitive legal landscape, maintaining profitability is essential for the growth and sustainability of your practice. Effective management not only improves the bottom line but also enhances client satisfaction and staff productivity. To help you achieve these goals, we have curated a list of 10 proven strategies to boost your law office's profitability. These … [Read more...] about 10 ways to boost profitability for your law office

9 tips for getting your lawyers onto the speaking circuit

March 22, 2024

One effective way to showcase your firm's expertise, build brand recognition, and enhance professional development is by encouraging your lawyers to participate in conferences and web events as speakers. By leveraging these platforms, your attorneys can make a significant impact, both individually and collectively. Consider these benefits that arise from encouraging your … [Read more...] about 9 tips for getting your lawyers onto the speaking circuit

To-Dos: Your March office checklist

February 29, 2024

March comes in like a lion and goes out like a lamb. That's outside, where winter storms give way to springtime calm. Inside, there can also be a whirlwind of activity, especially if you're tackling office-wide organizational and spring-cleaning projects. If this is the month you strive to bring order to the firm, here are some tasks you can tackle. The office: 1. … [Read more...] about To-Dos: Your March office checklist

16 ideas for marketing your law practice

February 14, 2024

Legal marketing should emphasize professionalism, credibility, and reliability. Your strategies should build trust with potential clients who are seeking legal assistance. Here are 16 marketing ideas: Specialized website: Create a professional website that highlights your practice areas, attorney profiles, testimonials, and contact information. Ensure the design is clean, … [Read more...] about 16 ideas for marketing your law practice

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