Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position. Before callers ever talk to an attorney, they form an opinion of the firm through their contact with the front desk. Yet most firms view the position as one that doesn't need a lot of intellectual skills and hire a receptionist without looking for the … [Read more...] about How to Hire a Great Receptionist
Marketing
How and When to Ask a Client for a Referral
A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and When to Ask a Client for a Referral
8 Ways to Keep your Clients Happy with You
Happy and satisfied clients not only contribute to the success of your firm but also become valuable advocates for your services. By providing exceptional client experiences, you can build strong relationships, foster loyalty, and promote positive word-of-mouth referrals. In this article, we will explore essential tips to help law office administrators improve client … [Read more...] about 8 Ways to Keep your Clients Happy with You
7 Ways to Get the Most Out of a Work Conference
Conference season is in full swing. Are there events you and your staff will attend for education, product knowledge, or networking? As a law office administrator, attending conferences and trade shows can be a valuable opportunity to learn about new trends and technologies in the legal industry. However, with all the hustle and bustle of travel, it can be difficult to make the … [Read more...] about 7 Ways to Get the Most Out of a Work Conference
10 Strategies to Create a Strong Online Presence for Your Law Office
In today's digital age, having a strong online presence is essential for any business, including law firms. A robust online presence not only helps you attract new clients but also establishes credibility and trust with your audience. Here are some strategies to help you create a strong online presence for your law office: Build a Professional Website: … [Read more...] about 10 Strategies to Create a Strong Online Presence for Your Law Office
Maximizing LinkedIn (and Some Other Networks) for Your Success
LinkedIn has evolved into a powerful platform for professionals across industries, including law office administrators. Whether you’re looking to excel in your current role or position yourself for advancement, mastering LinkedIn can make a meaningful difference in how you present yourself, network, and grow professionally. Here’s how to make the most of LinkedIn in your … [Read more...] about Maximizing LinkedIn (and Some Other Networks) for Your Success
The Art of Proofreading in a Law Office: Ensuring Precision and Professionalism
In the world of law, precision and attention to detail are paramount. Legal documents and communications must be meticulously crafted to protect the rights and interests of clients and uphold the integrity of the legal profession. Proofreading is an essential skill for law office staff, as it plays a crucial role in maintaining accuracy, credibility, and professionalism. In … [Read more...] about The Art of Proofreading in a Law Office: Ensuring Precision and Professionalism
How to Help Set Up a Lawyer Blog to Market Your Firm
Assisting a lawyer in creating a legal blog can be a rewarding project, enhancing the law firm’s visibility and establishing the attorney as a thought leader in their practice area. As a law office administrator, your role will be crucial in streamlining this process. Here’s how you can effectively assist: 1. Identify the Blog's Purpose Help the lawyer clarify the blog’s … [Read more...] about How to Help Set Up a Lawyer Blog to Market Your Firm
Unlocking the Marketing Potential of Front Desk Staff in Your Law Firm
The front desk staff often serve as the initial point of contact for clients, visitors, and callers. While their primary role may seem administrative, savvy law office managers recognize that these frontline team members wield significant influence in shaping the firm's image and marketing efforts. Here's how your front desk staff can become invaluable allies in marketing your … [Read more...] about Unlocking the Marketing Potential of Front Desk Staff in Your Law Firm
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works