The attorneys in your practice are more than knowledgeable; they are thought leaders in the legal field. So why not share their expertise, and market the practice in the process? Seeking information People actively seek legal information. Indeed, legal websites are highly popular, books offering legal advice sell well, and television shows like "Law & Order" have found new … [Read more...] about Marketing your practice: How to attract more clients by positioning your attorneys as “thought leaders”
Marketing
7 quick ways to jump-start your firm’s business development efforts
By David H. Freeman bio Every so often, you may think, "I could use some fresh ideas to jump-start the firm's business development efforts." Or perhaps the managing partner is looking to you for some input on how to grow the business. I have some resources that can help. Over the years, I've produced very short business development tips designed to trigger new … [Read more...] about 7 quick ways to jump-start your firm’s business development efforts
Is this essential ingredient missing from your firm’s customer service?
If you believe that your law firm offers exceptional customer service, you might want to think again, says Kelli Proia, a Rhode Island-based intellectual property attorney and founder of Lawducate, a business education firm for lawyers. Proia says the customer service component is sadly lacking in the legal business as a whole, adding that too many lawyers focus on the work … [Read more...] about Is this essential ingredient missing from your firm’s customer service?
Public image counts just as much as legal quality: 7 good rules
It takes more than good lawyering to make a practice a success. Just as important is a good public image. Here Trey Ryder, a legal marketing consultant in Payson, AZ, gives seven ways to make the firm look good. Rule #1: Pay up! Few people know much at all about the law firms in their community, Ryder says. They don't know the good from the bad. But what does get around … [Read more...] about Public image counts just as much as legal quality: 7 good rules
Dear newly hired law firm: Here’s what I really want
By Robert Denney bio What would it be like to be on the receiving end of an engagement letter after accepting a new client? While they may not actually put any of this to you in writing, it is very likely your new client has a few of the expectations set out in this letter. LETTER FROM A CLIENT TO ITS NEW LAW FIRM Today's Date Responsible Partner Our New … [Read more...] about Dear newly hired law firm: Here’s what I really want
Establishing an effective pricing policy in your law firm
As law firms evolve, tracking key metrics and producing top-tier results are absolutely necessary, and new methodologies and thought processes have begun to play key roles in rationalizing, monitoring, controlling and setting strategic pricing. This information can change the profitability structure of your law firm, says Brenda Barnes, certified public accountant (CPA) and … [Read more...] about Establishing an effective pricing policy in your law firm
Unique client communication approach gives small firm a huge marketing advantage
Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from firms opening satellite offices. And because the city itself is small, the client prospect pool is limited, says the administrator of the office. So the firm devised a … [Read more...] about Unique client communication approach gives small firm a huge marketing advantage
Simple ways to kill every tried and true legal marketing effort
The most sophisticated marketing can fall flat from the simplest attorney mistakes. Here are five of them. They are outlined by Deb Scaringi, a Boston marketing and business development consultant to professional service firms. 1. When the follow-up becomes stalking The first mistake is too much zeal, or killing a prospect with too much follow-up. Follow-up is essential. … [Read more...] about Simple ways to kill every tried and true legal marketing effort
To-Dos: Your August office checklist
The middle of summer is a great time for tackling projects that you can't get to during the rest of the year. Here are a few suggestions: Ensure that data security is covered in your employee handbook, employee training, and BYOD policy. Include computer files as part of your summer office clean-up. Start planning for the last quarter of the year in terms of collections … [Read more...] about To-Dos: Your August office checklist
Reports of the death of the billable hour are greatly exaggerated
By Sue-Ella Prodonovich bio How often are we told that the billable hour has had its day? That it's archaic, that it's inefficient, that it makes our clients angry and holds our practices back? Well guess, what? I disagree. In fact, I think the billable hour is wonderful - so wonderful that, for many professionals it should be a default in their business … [Read more...] about Reports of the death of the billable hour are greatly exaggerated