If you're looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it's important to focus on the data first. The better you understand your potential clients' online and offline media behaviors and preferences, the better you can customize your … [Read more...] about 4 directions to send your law firm marketing message
Marketing
The art of proofreading in a law office: Ensuring precision and professionalism
In the world of law, precision and attention to detail are paramount. Legal documents and communications must be meticulously crafted to protect the rights and interests of clients and uphold the integrity of the legal profession. Proofreading is an essential skill for law office staff, as it plays a crucial role in maintaining accuracy, credibility, and professionalism. In … [Read more...] about The art of proofreading in a law office: Ensuring precision and professionalism
Business origination: Know where the work comes from
By Brenda Barnes Businesses thrive only when they have sales—and lots of them. To increase top-line revenue, firms must continually generate new business. In professional service firms, sales, or business development, is generally referred to as business origination. Whether or not your firm tracks originated business or compensates attorneys for new business, it is vital to … [Read more...] about Business origination: Know where the work comes from
12 MORE marketing secrets of superstar lawyers
By Trey Ryder #13: They provide client service beyond compare. They return phone calls quickly. They work day and night to finish projects. They have backup plans for their backup plans. They err on the side of caution. They hire a bright, responsive support staff. And they always go the extra mile. Whatever it takes, they get the job done. And the superstar’s staff is equally … [Read more...] about 12 MORE marketing secrets of superstar lawyers
Diversity messages may backfire when companies focus on bottom line benefits
Companies that justify their diversity efforts by saying that a diverse workforce will improve their bottom line risk alienating the diverse employees that they hope to attract, according to research published by the American Psychological Association. That’s because such “business case” justifications for diversity can backfire, by making members of underrepresented … [Read more...] about Diversity messages may backfire when companies focus on bottom line benefits
12 marketing secrets of superstar lawyers
By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid … [Read more...] about 12 marketing secrets of superstar lawyers
Is your contact form providing a back door for cybercriminals?
By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law … [Read more...] about Is your contact form providing a back door for cybercriminals?
Grow your law firm with these top 5 marketing techniques
Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms … [Read more...] about Grow your law firm with these top 5 marketing techniques
Checklist: How to evaluate an office space for a move
The past year of the pandemic has brought major changes in office space needs for law firms. Law professionals and administrative staff have been working from home and participating in remote meetings and court appearances. Some see the possibility of continuing to work remotely even after COVID-19 restrictions are loosened, and some see the possibility of moving to home and … [Read more...] about Checklist: How to evaluate an office space for a move
Make the most of your time during coronavirus
By Elizabeth Miller bio I know this is not only a time of uncertainty but also fear as we try to make sense of this situation. It’s difficult to know what to do and what not to do. Conflicting stories and information seem overwhelming. And then there is your law practice to worry about. When all is said and done, your law practice needs to survive. Fortunately working … [Read more...] about Make the most of your time during coronavirus