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4 directions to send your law firm marketing message

If you’re looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it’s important to focus on the data first. The better you understand your potential clients’ online and offline media behaviors and preferences, the better you can customize your messages to them across multiple channels. One effective way to expand your reach is to network on social media. Social media platforms are excellent tools to stay connected with clients and peers, increase brand recognition, and share thought leadership. Pay attention to which social media platforms your potential clients use, such as LinkedIn, Facebook, Instagram, Twitter and YouTube, and consider using several to reach a broader audience. You… . . . read more

HIRING

Prepare and practice for conducting an online job interview

By Robert Half By now, you’ve likely discovered the advantages of conducting a remote interview. It’s convenient for you and the candidate, it’s easier to schedule separate interviews with the hiring committee, it saves you the cost of a candidate’s lunch or travel expenses, and you can conduct more assessments more quickly. Most importantly, and especially in this very challenging labor market,  the remote interview allows you to meet your top candidates and make a hiring decision before many old-school competitors can even finalize arrangements for an on-site meet-and-greet. Still, the remote interview presents a few complications. Details you never had to consider when interviewing at the office—your background, screen presence and technology, for example—must now be part of any well-planned meeting. Otherwise, you risk mishaps that can distract and… . . . read more


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