Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from firms opening satellite offices. And because the city itself is small, the client prospect pool is limited, says the administrator of the office. So the firm devised a … [Read more...] about Unique client communication approach gives small firm a huge marketing advantage
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How to protect your client data while complying with PCI anti-fraud measures
What would you do if you were asked to install monitoring software on your network? Gary Allen Gardner of Rosi & Gardner, P.C. in Traverse City, Michigan, shares how he resolved a recent troubling request his firm received. We were contacted by our credit card processing company, regarding "PCI Compliance" (Payment Card Industry). By email and subsequent list of … [Read more...] about How to protect your client data while complying with PCI anti-fraud measures
Ask this one question to keep the clients coming
A client survey can take whatever form and be as detailed as the firm wants. But there is just one question to worry about: Will you refer us? The answer had better be a yes. Here are two very different ways to approach it. The first is simple and direct and is outlined by Linda Bishop of Thought Transformation, an Atlanta sales consulting firm. Bishop is also author … [Read more...] about Ask this one question to keep the clients coming
How long should you keep client and practice records?
A lot of questions come up about the most basic elements of maintaining and destroying client records. And that's because to many of those questions "there's no hard and fast answer," says Washington, DC, attorney and record management consultant Teresa Schoch is also a past member of the Michigan Bar Association's ethics committee. Here are seven such issues. The 10-year … [Read more...] about How long should you keep client and practice records?