A law firm in Arkansas is promoting bike safety by giving away helmets to local children. During the week of May 15-19 the Law Offices of Alan LeVar will be giving out 100 helmets to help promote bike safety during National Bike Safety Month. Any child who stops by their Arkadelphia office at 702 Caddo St. can pick up their free helmet. Why are bike helmets important? … [Read more...] about Law firm giving away free helmets to promote Bike Safety Awareness Month
Marketing
Growing your law firm with a carefully crafted blog
By Brenda A. Barnes bio First, there were firm newsletters. Law firms sent them out as a way to build community among existing and prospective clients. They were a branding tool that also fostered loyalty. Then, the internet accelerated that formula, allowing law firms to not only save money on print and mailing, but also push this content marketing vehicle out … [Read more...] about Growing your law firm with a carefully crafted blog
What do clients really want?
By Brenda A. Barnes bio When you ask clients what they want from law firms, you quickly receive a long list. Expertise Support Practical advice Good relationship Track record Client focus Trust Business outcomes Honesty Quality brand … [Read more...] about What do clients really want?
Are your staff’s poor phone skills destroying your marketing efforts?
By Elizabeth M. Miller, MBA bio Every law firm invests firm profits on client development and marketing, no matter how large or small the firm or the budget might be. The goal of investing those revenues in marketing is to make your law firm phone to ring—with a potential client holding a retainer check on the other end of the line. This phone call in turn generates … [Read more...] about Are your staff’s poor phone skills destroying your marketing efforts?
10 rules for getting good press and new clients along with it
To get new business, your law firm has to be the first place the client calls. To make the call, the client has to know your firm's name. To know your firm's name, the client has to see it over and over in the media. Media coverage is good free marketing, says Pam Lontos, president of Pam Lontos Consulting in Orlando. But to be of any value, it has to be repeated. "Because … [Read more...] about 10 rules for getting good press and new clients along with it
Hold an open house and keep clients happy and referrals flowing
An open house can be effective for maintaining existing clients and keeping the referral sources sending the referrals. It makes people feel at home and get a feel for what the firm does. But an open house takes marketing skill. Success depends on where it's held, the hellos and goodbyes, the food and even what everyone wears. The when and where of it all The day: The … [Read more...] about Hold an open house and keep clients happy and referrals flowing
Six ways to reach the highest possible prosperity
It's the bottom line that counts. That's the firm's profitability. And maximizing it calls for more than bringing in new business. The keys are several—a plan to follow, a strong managing partner to enforce it, a shrewd client acceptance process, partner compensation that rewards cash in hand, lots of leveraging, and culling out the deadwood clients. Those items are outlined … [Read more...] about Six ways to reach the highest possible prosperity
How to execute the single most difficult and valuable marketing tactic at your law firm
By Bob Weiss bio We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple—most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it "client relationship … [Read more...] about How to execute the single most difficult and valuable marketing tactic at your law firm
How to sell your legal services without being a pushy salesperson
By Trey Ryder bio Lawyers often ask me to explain how selling-based marketing differs from education-based marketing. I point out the standard differences about giving prospects what they want—information and advice—and removing what they don't want—a sales pitch. But the fine points of education-based marketing go much deeper. You and I, as consumers, want people to … [Read more...] about How to sell your legal services without being a pushy salesperson
Watch out for federal and state laws when promoting your practice on social media and websites
Social media can be useful for getting a practice's name out there and helping potential clients find you. But there are legal and ethical issues raised by use of social media. Federal and state laws are also implicated when a law office decides to promote its services whether it be through establishing a website or participating in forums such as Facebook, LinkedIn or Twitter. … [Read more...] about Watch out for federal and state laws when promoting your practice on social media and websites