Want clients to appreciate the value of the firm's services? "Make the services hard to get but easy to buy." says Trey Ryder, a law firm marketing consultant in Payson, AZ. Give the appearance of being in high demand with limited time available and let people know they are competing for a limited resource. It's called marketing with scarcity, and there's good psychology to … [Read more...] about Scarcity marketing: How playing hard to get may win you new clients
Marketing
Chicago firm discovers in-person interviews can sharply increase client service and satisfaction
A Chicago law firm goes the extra mile to ensure client satisfaction, sometimes even getting on a plane to do so. Like many firms, 37-attorney firm sends out client satisfaction surveys. But unlike most firms, it gets the responses via in-person interviews held at the clients' places of business. The visits are limited to the largest revenue-producing clients, says the … [Read more...] about Chicago firm discovers in-person interviews can sharply increase client service and satisfaction
The link between technology and your firm’s continued success
Technological innovations and the movement toward specialization are two of the key drivers of change in the legal field today, according to Future Law Office 2020: Redefining the Practice of Law, a new report from legal staffing and consulting solutions firm Robert Half Legal. Three in 10 (34 percent) lawyers surveyed for the annual research project said emerging … [Read more...] about The link between technology and your firm’s continued success
Skadden and DLA Piper among firms to sign on as early adopters of .law URLs
Minds + Machines, the owner of the new ".law" top-level domain, recently announced that two of the world's most influential law firms have become early adopters of .law. DLA Piper, one of the world's largest global business law firms, located in more than 30 countries around the world, and Skadden, Arps, Slate, Meagher & Flom LLP, a leading international law firm whose … [Read more...] about Skadden and DLA Piper among firms to sign on as early adopters of .law URLs
The link between employee communications and your firm’s reputation
As a whole, American workers rate their employers' reputations favorably, with over two-thirds of employed Americans rating their employer's reputation as good (67%). One-quarter feel their company has a neutral reputation (25%) and just 2% see their employers as having a bad reputation. More good news for U.S. employers comes in the form of seven in ten (69%) working … [Read more...] about The link between employee communications and your firm’s reputation
4 reasons your business should be on social media
When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else. "It's clear that nearly everyone makes an effort to connect some way … [Read more...] about 4 reasons your business should be on social media
Six rules for selling without a sales pitch
Don't destroy the firm's marketing efforts by putting a hard sell on a potential client. To some people, lawyers have a negative image to begin with. Add a sales pitch to that and the reaction is resistance. The prospect sees the attorney as trying to take control and there's confrontation before the selling even begins. A hard sell may be effective in some businesses, but … [Read more...] about Six rules for selling without a sales pitch
Here’s why the 2015 LMA Annual Conference is set to break attendance records
By Betsi Roach bio More than thirteen hundred legal marketing and business development professionals will be convening in San Diego next month for the 2015 LMA (Legal Marketing Association) Annual Conference. Celebrating 30 years, LMA's flagship event brings together marketers from all specialties and experience levels representing law firm of all sizes, from AmLaw 50 to … [Read more...] about Here’s why the 2015 LMA Annual Conference is set to break attendance records
How one NY firm uses surveys to get repeat clients
Like many firms, an Albany, NY, firm surveys its clients each year. But it takes a different approach. It focuses on whether the clients feel the firm has their interests at heart. And in the end, it sends the clients the results of the study and what the firm has done in response. "We began it because we wanted to make sure we were providing clients what they needed," says … [Read more...] about How one NY firm uses surveys to get repeat clients
Is your firm’s website killing your sales opportunities?
Here's how to turn website visitors into clients The website: It's an area where, according to Trey Ryder, a Payson, AZ law firm marketing consultant, "firms spend untold amounts of money for absolute garbage." Many sites, says Ryder "are atrocious," despite the price tags they carry. "If they work, they work in spite of themselves." In most cases, a website's failure … [Read more...] about Is your firm’s website killing your sales opportunities?