When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go online use a social networking site, whether it's Facebook, Twitter, Instagram or something else. "It's clear that nearly everyone makes an effort to connect some way … [Read more...] about 4 reasons your business should be on social media
Marketing
Six rules for selling without a sales pitch
Don't destroy the firm's marketing efforts by putting a hard sell on a potential client. To some people, lawyers have a negative image to begin with. Add a sales pitch to that and the reaction is resistance. The prospect sees the attorney as trying to take control and there's confrontation before the selling even begins. A hard sell may be effective in some businesses, but … [Read more...] about Six rules for selling without a sales pitch
Here’s why the 2015 LMA Annual Conference is set to break attendance records
By Betsi Roach bio More than thirteen hundred legal marketing and business development professionals will be convening in San Diego next month for the 2015 LMA (Legal Marketing Association) Annual Conference. Celebrating 30 years, LMA's flagship event brings together marketers from all specialties and experience levels representing law firm of all sizes, from AmLaw 50 to … [Read more...] about Here’s why the 2015 LMA Annual Conference is set to break attendance records
How one NY firm uses surveys to get repeat clients
Like many firms, an Albany, NY, firm surveys its clients each year. But it takes a different approach. It focuses on whether the clients feel the firm has their interests at heart. And in the end, it sends the clients the results of the study and what the firm has done in response. "We began it because we wanted to make sure we were providing clients what they needed," says … [Read more...] about How one NY firm uses surveys to get repeat clients
Is your firm’s website killing your sales opportunities?
Here's how to turn website visitors into clients The website: It's an area where, according to Trey Ryder, a Payson, AZ law firm marketing consultant, "firms spend untold amounts of money for absolute garbage." Many sites, says Ryder "are atrocious," despite the price tags they carry. "If they work, they work in spite of themselves." In most cases, a website's failure … [Read more...] about Is your firm’s website killing your sales opportunities?
5 letters that can help you get more referrals
Getting referrals "is just common sense." It's no more than writing letters asking for them, says Trey Ryder, a law firm marketing consultant in Payson, AZ, who specializes in education-based marketing. Yet few firms ever try it. Ryder breaks the job down into five letters. They work, he says. He cites one estate planner client who used all five and wound up with several … [Read more...] about 5 letters that can help you get more referrals
How to get maximum impact from business cards, brochures and other printed advertising
How your law practice presents itself is extremely important – and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there? Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What's more, printed material is … [Read more...] about How to get maximum impact from business cards, brochures and other printed advertising
Model Tool: 90-Day File Report Card
Why you need this tool: When your clients are satisfied with your work, they're more likely to refer you to friends and colleagues. And one proven way to enhance client satisfaction and increase referrals is to provide clients with maximum personal contact. How this tool helps you: A major complaint from clients is a lack of access to their lawyers. As you implement policies to … [Read more...] about Model Tool: 90-Day File Report Card
How to use social media marketing to pull in more clients
Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. What’s … [Read more...] about How to use social media marketing to pull in more clients
How to Use Media Releases to Build Firm Recognition
A press release is good marketing. It can get the firm name recognition, and it can give the firm credibility. It's also necessary marketing. A firm can be the best of the best, "but if no one knows it exists, it goes nowhere," says marketer, attorney, and author Hillel L. Presser of Lawyer Marketing, LLC, a Deerfield Beach, FL, company that focuses on marketing legal … [Read more...] about How to Use Media Releases to Build Firm Recognition