Law Office Manager

General

How to use social media marketing to pull in more clients

Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. What’s … [Read more...] about How to use social media marketing to pull in more clients

How to Use Media Releases to Build Firm Recognition

A press release is good marketing. It can get the firm name recognition, and it can give the firm credibility. It's also necessary marketing. A firm can be the best of the best, "but if no one knows it exists, it goes nowhere," says marketer, attorney, and author Hillel L. Presser of Lawyer Marketing, LLC, a Deerfield Beach, FL, company that focuses on marketing legal … [Read more...] about How to Use Media Releases to Build Firm Recognition

It’s time to update and revitalize the firm’s marketing

Marketing your law firm doesn’t have to be an expensive and time-consuming task. There are some small steps you can take that will produce strong results. “When the market is quiet, you can make your mark.” And the quiet time is now, says San Francisco law firm marketing consultant Ann Bothwell. As the economy has fallen, most firms have held off on their marketing. They … [Read more...] about It’s time to update and revitalize the firm’s marketing

Health reform’s delay on employer mandate raises lots of questions

Do you understand how the employer mandate of the Affordable Care Act affects your business? Here’s a quick look at the mandate. There’s a new delay in health care reform. It’s a one-year postponement of what’s known as the employer mandate of the Affordable Care Act. That mandate says large employers, or those with 50 or more full-time employees, have to provide health … [Read more...] about Health reform’s delay on employer mandate raises lots of questions

Better productivity and a happier staff happen as ergonomics steps in

Ergonomics is good economics. When the work areas are in sync with the people spending their days in them, there's no time lost to sick days and no money lost to low productivity, says Hayley Kaye, a certified professional ergonomist with HLK Consulting in New York City. Achieving that calls for attention to the desks, the telephones, and the chairs. But it also calls for … [Read more...] about Better productivity and a happier staff happen as ergonomics steps in

Paid time off can be anything under the sun, even unlimited vacation

Time off isn't required by law, "but it's so commonplace that employees expect it." And for morale and retention it's a necessity. How the firm sets up its time off policy is its own business, says Vanessa G. Nelson, SPHR, CLRL, president of the human resources consulting firm Expert Human Resources in Flint, MI. But there are a lot of decisions it has to make. The vacation … [Read more...] about Paid time off can be anything under the sun, even unlimited vacation

Malpractice claims are on the rise, and here’s why

The threat of malpractice looms larger now than when the country's financial picture was less gloomy. The poor economy is bringing more and different types of suits, says one malpractice insurance carrier. It's due to several reasons, starting with the fact that attorneys are accepting work today that in better times they would have turned down. Swimming in unknown … [Read more...] about Malpractice claims are on the rise, and here’s why