Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from firms opening satellite offices. And because the city itself is small, the client prospect pool is limited, says the administrator of the office. So the firm devised a … [Read more...] about Unique client communication approach gives small firm a huge marketing advantage
Client relations
Simple ways to kill every tried and true legal marketing effort
The most sophisticated marketing can fall flat from the simplest attorney mistakes. Here are five of them. They are outlined by Deb Scaringi, a Boston marketing and business development consultant to professional service firms. 1. When the follow-up becomes stalking The first mistake is too much zeal, or killing a prospect with too much follow-up. Follow-up is essential. … [Read more...] about Simple ways to kill every tried and true legal marketing effort
How to make sure your intake consultation covers all the services your firm provides
In a law firm, service counts. In fact, it's often the service more than the legal abilities that brings in repeat business, says practice management and marketing consultant Allison C. Shields of Legal Ease Consulting in New York City. For that reason, the service needs to be covered in the initial consultation so the client knows what to expect and the attorney knows what … [Read more...] about How to make sure your intake consultation covers all the services your firm provides
7 ways to improve your billings and collections processes
The financial face of the legal business has changed over the years and most firms have learned to become aggressive about collecting outstanding accounts. However, if your firm is still allowing clients to delay payment, recognize that it's costing you money, sometimes a lot of money. "An unpaid bill is an interest-free loan," says business and financial management … [Read more...] about 7 ways to improve your billings and collections processes
The engagement letter: safety comes from clarity
Six things that client needs to know An engagement letter is protection – for both firm and client. It prevents argument on what the firm is expected to do for the client and what the client is expected to do for the firm. Thus, it needs to be clear, brief, and readable. Don't give the client "a scholarly work or something that reads like an insurance policy," says … [Read more...] about The engagement letter: safety comes from clarity
17 quick tips for law firm leaders
By Robert Denney bio Here are some quick pointers to keep in mind, whether you've been a firm leader for decades or are new to the position. Have a vision. If you don't know where you're going, you'll never get there. Develop a strategic plan and follow it. Hell is paved with good intentions and business plans that were never implemented. … [Read more...] about 17 quick tips for law firm leaders
Donʼt get into a merger without smoothing out these rough spots
A merger can bring in more clients, give the firm a presence in a new geographic area, and add depth to an existing practice area. It can also be the downfall for the merging parties, says Allan Hodgart, a strategic development advisor and managing director in the London office of Huron, an international management consulting organization. To be successful, both parties need … [Read more...] about Donʼt get into a merger without smoothing out these rough spots
How to stage your office for improved productivity
Is clutter slowing down productivity in your office? Clutter is a major distraction and eats up time, says Pat Heydlauff of Energy Design, a productive-focused environment company. "Nobody can concentrate or work efficiently amidst disorganization," she says, pointing out that getting rid of office clutter can significantly improve the atmosphere and speed up the work flow. … [Read more...] about How to stage your office for improved productivity
Improve your client relationships with these 4 unbendable telephone rules
Whoʼs calling? Oh, itʼs you. Sorry, heʼs not in. The ubiquitous complaint about lawyers is that they never seem be available when a client calls, often don't return calls on time, and sometimes don't return them at all. That habit is so common and so irritating to clients that the rare attorney who does have good phone skills "makes the million-dollar roundtable very … [Read more...] about Improve your client relationships with these 4 unbendable telephone rules
Reports of the death of the billable hour are greatly exaggerated
By Sue-Ella Prodonovich bio How often are we told that the billable hour has had its day? That it's archaic, that it's inefficient, that it makes our clients angry and holds our practices back? Well guess, what? I disagree. In fact, I think the billable hour is wonderful - so wonderful that, for many professionals it should be a default in their business … [Read more...] about Reports of the death of the billable hour are greatly exaggerated