How your law practice presents itself is extremely important – and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there? Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What's more, printed material is … [Read more...] about How to get maximum impact from business cards, brochures and other printed advertising
Marketing
Model Tool: 90-Day File Report Card
Why you need this tool: When your clients are satisfied with your work, they're more likely to refer you to friends and colleagues. And one proven way to enhance client satisfaction and increase referrals is to provide clients with maximum personal contact. How this tool helps you: A major complaint from clients is a lack of access to their lawyers. As you implement policies to … [Read more...] about Model Tool: 90-Day File Report Card
How to use social media marketing to pull in more clients
Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. What’s … [Read more...] about How to use social media marketing to pull in more clients
How to Use Media Releases to Build Firm Recognition
A press release is good marketing. It can get the firm name recognition, and it can give the firm credibility. It's also necessary marketing. A firm can be the best of the best, "but if no one knows it exists, it goes nowhere," says marketer, attorney, and author Hillel L. Presser of Lawyer Marketing, LLC, a Deerfield Beach, FL, company that focuses on marketing legal … [Read more...] about How to Use Media Releases to Build Firm Recognition
It’s time to update and revitalize the firm’s marketing
Marketing your law firm doesn’t have to be an expensive and time-consuming task. There are some small steps you can take that will produce strong results. “When the market is quiet, you can make your mark.” And the quiet time is now, says San Francisco law firm marketing consultant Ann Bothwell. As the economy has fallen, most firms have held off on their marketing. They … [Read more...] about It’s time to update and revitalize the firm’s marketing
An ever changing policy on using social media
“The reality is that people are going to use social media.” So more than two years ago, the 65-attorney firm of Meyer, Suozzi, English & Klein took the position “that we were going to be tuned in to social media to promote business development,” says Frederick J. Esposito, Jr.,CLM, CFO and director of administration at the firm’s New York … [Read more...] about An ever changing policy on using social media