Like many firms, an Albany, NY, firm surveys its clients each year. But it takes a different approach. It focuses on whether the clients feel the firm has their interests at heart. And in the end, it sends the clients the results of the study and what the firm has done in response. "We began it because we wanted to make sure we were providing clients what they needed," says … [Read more...] about How one NY firm uses surveys to get repeat clients
Marketing
Is your firm’s website killing your sales opportunities?
Here's how to turn website visitors into clients The website: It's an area where, according to Trey Ryder, a Payson, AZ law firm marketing consultant, "firms spend untold amounts of money for absolute garbage." Many sites, says Ryder "are atrocious," despite the price tags they carry. "If they work, they work in spite of themselves." In most cases, a website's failure … [Read more...] about Is your firm’s website killing your sales opportunities?
5 letters that can help you get more referrals
Getting referrals "is just common sense." It's no more than writing letters asking for them, says Trey Ryder, a law firm marketing consultant in Payson, AZ, who specializes in education-based marketing. Yet few firms ever try it. Ryder breaks the job down into five letters. They work, he says. He cites one estate planner client who used all five and wound up with several … [Read more...] about 5 letters that can help you get more referrals
How to get maximum impact from business cards, brochures and other printed advertising
How your law practice presents itself is extremely important – and while you might not think much about marketing, a little attention to it can go a long way toward creating a favorable impression. Why go there? Printed marketing material not only helps convey an image, or what marketers call brand identity, it allows for sharing information. What's more, printed material is … [Read more...] about How to get maximum impact from business cards, brochures and other printed advertising
Model Tool: 90-Day File Report Card
Why you need this tool: When your clients are satisfied with your work, they're more likely to refer you to friends and colleagues. And one proven way to enhance client satisfaction and increase referrals is to provide clients with maximum personal contact. How this tool helps you: A major complaint from clients is a lack of access to their lawyers. As you implement policies to … [Read more...] about Model Tool: 90-Day File Report Card
How to use social media marketing to pull in more clients
Social media marketing is hot hot hot. But how do you use it like the cool kids in order to market your practice? Start at the top. The top three networking sites, LinkedIn, Facebook, and Twitter, offer opportunities for spreading the word about the practice’s offerings and expertise. Network for business LinkedIn, the leading business network, is nonetheless social. What’s … [Read more...] about How to use social media marketing to pull in more clients
How to Use Media Releases to Build Firm Recognition
A press release is good marketing. It can get the firm name recognition, and it can give the firm credibility. It's also necessary marketing. A firm can be the best of the best, "but if no one knows it exists, it goes nowhere," says marketer, attorney, and author Hillel L. Presser of Lawyer Marketing, LLC, a Deerfield Beach, FL, company that focuses on marketing legal … [Read more...] about How to Use Media Releases to Build Firm Recognition
It’s time to update and revitalize the firm’s marketing
Marketing your law firm doesn’t have to be an expensive and time-consuming task. There are some small steps you can take that will produce strong results. “When the market is quiet, you can make your mark.” And the quiet time is now, says San Francisco law firm marketing consultant Ann Bothwell. As the economy has fallen, most firms have held off on their marketing. They … [Read more...] about It’s time to update and revitalize the firm’s marketing
An ever changing policy on using social media
“The reality is that people are going to use social media.” So more than two years ago, the 65-attorney firm of Meyer, Suozzi, English & Klein took the position “that we were going to be tuned in to social media to promote business development,” says Frederick J. Esposito, Jr.,CLM, CFO and director of administration at the firm’s New York … [Read more...] about An ever changing policy on using social media