A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral
Marketing
To-Dos: Your May office checklist
It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or the golf course. So this month's checklist is a nice balance of business and pleasure. 1. Start planning coverages for summer vacations. Many firms do not use temporary legal assistants or secretaries anymore. With stepped up … [Read more...] about To-Dos: Your May office checklist
Is AI Pushing You Into a Career Change?
By Lynne Curry Tish spent fifteen years as a legal assistant. She’d honed her skills and mastered the ins and outs of case files and court scheduling. She knew the quirks of each of her senior partners. A year ago new software rolled in—AI tools that scanned thousands of pages of case law in seconds, summarized legal documents with eerie precision, and auto-generated … [Read more...] about Is AI Pushing You Into a Career Change?
How to hire a great receptionist
Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position. Before callers ever talk to an attorney, they form an opinion of the firm through their contact with the front desk. Yet most firms view the position as one that doesn't need a lot of intellectual skills and hire a receptionist without looking for the … [Read more...] about How to hire a great receptionist
Clients cite their top 6 turnoff points with law firms
Don't jeopardize repeat business by unwittingly antagonizing the clients. Keeping them satisfied is a worthwhile investment. Lose one client and you have to work twice as hard to find someone else. An Illinois firm developed a list of client turn-offs after it conducted a series of client satisfaction surveys. The firm began its research informally with one-on-one discussions … [Read more...] about Clients cite their top 6 turnoff points with law firms
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
8 ways to attract referrals
While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Client Connection: Effective strategies for managing client relations
In the fast-paced world of law, managing client relations is more than just a task—it's an essential part of your firm’s success. Strong relationships with clients can lead to repeat business, referrals, and a positive reputation in the legal community. But how do you cultivate and maintain these relationships effectively? Whether you’re a seasoned office manager or new to the … [Read more...] about Client Connection: Effective strategies for managing client relations
10 strategies to create a strong online presence for your law office
In today's digital age, having a strong online presence is essential for any business, including law firms. A robust online presence not only helps you attract new clients but also establishes credibility and trust with your audience. Here are some strategies to help you create a strong online presence for your law office: Build a Professional Website: … [Read more...] about 10 strategies to create a strong online presence for your law office
Fostering a business development mindset: Empowering lawyers in your office
Business development is not typically the first thing that comes to mind for many lawyers, whose primary focus is often on legal expertise and client representation. However, in today's competitive legal landscape, developing a business mindset is essential for both individual career growth and the success of a law office. As a law office administrator, you can play a pivotal … [Read more...] about Fostering a business development mindset: Empowering lawyers in your office