Tech investments, smoother workflows, and better client service all boost the bottom line—even if you don’t bill by the hour. When people think about law firm revenue, they tend to focus on the billable hour. But there's another powerful engine driving profitability that often flies under the radar: operations. How efficiently the firm runs, how clients experience the office, … [Read more...] about Beyond the Billable Hour: How Managers Can Help Drive Revenue
Increasing profits
How to Help Set Up a Lawyer Blog to Market Your Firm
Assisting a lawyer in creating a legal blog can be a rewarding project, enhancing the law firm’s visibility and establishing the attorney as a thought leader in their practice area. As a law office administrator, your role will be crucial in streamlining this process. Here’s how you can effectively assist: 1. Identify the Blog's Purpose Help the lawyer clarify the blog’s … [Read more...] about How to Help Set Up a Lawyer Blog to Market Your Firm
Unlocking the Marketing Potential of Front Desk Staff in Your Law Firm
The front desk staff often serve as the initial point of contact for clients, visitors, and callers. While their primary role may seem administrative, savvy law office managers recognize that these frontline team members wield significant influence in shaping the firm's image and marketing efforts. Here's how your front desk staff can become invaluable allies in marketing your … [Read more...] about Unlocking the Marketing Potential of Front Desk Staff in Your Law Firm
How to Help Your Staff Become More Financially Literate
In a law office, financial literacy among staff is crucial for maintaining smooth operations and ensuring the firm’s financial health. When staff understand financial principles, they can contribute to better budget management, more accurate billing, and overall operational efficiency. Here’s how you can help your law office staff become more financially literate: 1. … [Read more...] about How to Help Your Staff Become More Financially Literate
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
Why Every Office Manager Should Create Standard Operating Procedures (SOPs)
You’re the hub of activity and the go-to problem solver when you are an office manager. You’ve probably answered the same questions more times than you can count or had to troubleshoot chaos when key team members were out of the office. These scenarios—and many more—underscore the critical need for Standard Operating Procedures (SOPs) in your office. SOPs might not sound … [Read more...] about Why Every Office Manager Should Create Standard Operating Procedures (SOPs)
8 ways to attract referrals
While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Why Your Law Firm’s Website Must Be Mobile-Friendly—And How to Make It Happen
These days, most potential clients aren’t sitting at a desktop when they search for legal help—they’re tapping on their phones. Whether they’re dealing with a landlord issue, a traffic ticket, or a contract they don’t understand, people often reach for the closest device available: their smartphone. If your law firm’s website isn’t mobile-friendly, you’re turning away those … [Read more...] about Why Your Law Firm’s Website Must Be Mobile-Friendly—And How to Make It Happen
What Your Parking Lot Says About Your Law Office—And Why Clients Notice
Your law office might pride itself on professionalism, responsiveness, and attention to detail. But before your receptionist greets a single client, before any papers are signed or any legal advice is given, your parking lot has already made an impression. It may not be glamorous, but a law office’s parking lot is often the first and last thing clients experience. And … [Read more...] about What Your Parking Lot Says About Your Law Office—And Why Clients Notice
From Prep to Pitch: How Office Managers Can Help Seal the Deal
A well-crafted client pitch can be the deciding factor between landing a new client or watching them walk out the door. While lawyers bring the legal expertise, as a law office manager, you play a key role in helping them present that expertise in the most compelling, polished, and client-focused way possible. Think of yourself as part strategist, part coach, and part quality … [Read more...] about From Prep to Pitch: How Office Managers Can Help Seal the Deal