By Brenda A. Barnes bio When you ask clients what they want from law firms, you quickly receive a long list. Expertise Support Practical advice Good relationship Track record Client focus Trust Business outcomes Honesty Quality brand … [Read more...] about What do clients really want?
Increasing profits
Want to impress your clients? Go “old school”
By Elizabeth M. Miller bio Over the years the legal profession has, out of necessity, kept up with technology. Email, cell phones, every kind of software imaginable, paperless files and the like have (or should have) made law firms more efficient, cost-effective, and productive. It is necessary for firms to continue to become more efficient as clients demand … [Read more...] about Want to impress your clients? Go “old school”
10 rules for getting good press and new clients along with it
To get new business, your law firm has to be the first place the client calls. To make the call, the client has to know your firm's name. To know your firm's name, the client has to see it over and over in the media. Media coverage is good free marketing, says Pam Lontos, president of Pam Lontos Consulting in Orlando. But to be of any value, it has to be repeated. "Because … [Read more...] about 10 rules for getting good press and new clients along with it
Buried by paper? Time to crawl out and go digital
In a report dated August 9, 2012, Linda A. Halliday, the Assistant Inspector General for Audits and Evaluations of the Department of Veterans Affairs, called for immediate action to address the “Risks Associated with Veterans Claims Folder Storage, Building Integrity, and Employee Safety at the Winston-Salem VA Regional Office.” In her report, Ms. Halliday described thousands … [Read more...] about Buried by paper? Time to crawl out and go digital
Survey: Employees waste 80 hours a year on IT issues
Your employees could be losing more than two work weeks each year trying to get their computer equipment to work. According to a new survey of office workers by Robert Half Technology, employees waste an average of 19 minutes each day, dealing with IT-related issues. For someone who works five eight-hour days for 50 weeks of the year, that translates into a loss of nearly 80 … [Read more...] about Survey: Employees waste 80 hours a year on IT issues
How to execute the single most difficult and valuable marketing tactic at your law firm
By Bob Weiss bio We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple—most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it "client relationship … [Read more...] about How to execute the single most difficult and valuable marketing tactic at your law firm
5 purchasing tips that can save your law firm money
Cutting purchasing costs doesn't have to be difficult. Here are five approaches to purchasing your firm should consider. 1. Join other offices and take advantage of group discounts. Because the group represents a lot of business, the group can tell a vendor it will use it exclusively in exchange for an overall, sizeable discount. The group can also get individual discounts on … [Read more...] about 5 purchasing tips that can save your law firm money
How to sell your legal services without being a pushy salesperson
By Trey Ryder bio Lawyers often ask me to explain how selling-based marketing differs from education-based marketing. I point out the standard differences about giving prospects what they want—information and advice—and removing what they don't want—a sales pitch. But the fine points of education-based marketing go much deeper. You and I, as consumers, want people to … [Read more...] about How to sell your legal services without being a pushy salesperson
The link between your employees’ resilience and your business outcomes
Today's employers are challenged to provide competitive benefits and employee engagement strategies that not only support the well-being of their employees, but also improve the bottom line. With resilience building and mindfulness training programs continuing to gain momentum in the workplace, meQuilibrium recently conducted a study to measure resilience against … [Read more...] about The link between your employees’ resilience and your business outcomes
An easy way to gauge your client’s satisfaction
with your firm
By Elizabeth M. Miller bio
For many years, I was the consumer who would be the first one to voice my displeasure at goods and services I received if I did not think I was getting value for my money or service, or a product somehow fell short of my expectations.
Over the years, though, I've come to realize that feedback of any kind is important and helps a business to make … [Read more...] about An easy way to gauge your client’s satisfaction
with your firm