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4 directions to send your law firm marketing message

If you’re looking to market your law practice, there are several techniques you can use to attract prospects, engage with them, and turn them into clients. To make the most of your marketing efforts, it’s important to focus on the data first. The better you understand your potential clients’ online and offline media behaviors and preferences, the better you can customize your messages to them across multiple channels. One effective way to expand your reach is to network on social media. Social media platforms are excellent tools to stay connected with clients and peers, increase brand recognition, and share thought leadership. Pay attention to which social media platforms your potential clients use, such as LinkedIn, Facebook, Instagram, Twitter and YouTube, and consider using several to reach a broader audience. You… . . . read more

SOCIAL MEDIA

‘It was just a joke’: Jokes and social media posts gone wrong

By Lynne Curry Question: During the Christmas holidays, I attended a social event where my wife and I told a series of jokes to and about each other. Several others at our table were equally rowdy, and everyone enjoyed our jokes. While I knew individuals at other tables were watching the fun we were having, I didn’t realize one of them was recording us. The recording made it back to my employer. Even though I attended the event on my own time and the person who recorded my jokes wasn’t employed by our company, my employer fired me, despite my four-year track as a manager. I’ve searched for an attorney but not found one interested in my case. I’ve also looked for work, and found a potential new job. I’ve… . . . read more

HIRING

4 tips for safely searching social media when hiring

It is generally acceptable for employers to search social media as part of the hiring process, provided that they do so in a fair and nondiscriminatory manner. However, there are some considerations to keep in mind when using social media in the hiring process: Relevant information only: It is important to only consider information that is relevant to the job in question. For example, if a candidate has posted inappropriate or offensive content on social media, this may be relevant to the employer if the job involves interacting with the public or representing the company in a professional manner. However, personal beliefs or opinions that are not directly related to the job may not be relevant. Privacy concerns: Employers should be aware of the privacy rights of candidates and should… . . . read more

HIRING

How pre-hire social media searches save employers

By Lynne Curry You thought the applicant knocked it out of the park with his resume and answers to your interview questions. Do you make the offer? Not so fast. Have you fully checked out the real person behind the resume and interview answers? In addition to reference checks, ninety percent of employers now use social media to evaluate job candidates.1 According to Harvard Business Review, fifty-four percent of employers reject applicants after finding negative information on social media.2  If you don’t believe you need to check social media, remember the candidate that appeared to be a shoo-in for a Board of Regents appointment until her twitter against Senator Lisa Murkowski, “You posturing with a parade of rape victims is doing nothing relevant. Get your sh-t together,” torpedoed her candidacy.3 How… . . . read more

BLOG

Immigration alert, social media, salary threshold, minimum wage, trafficking and more

By Mike O’Brien  bio
The Social Security Administration (SSA) just announced its plan to mail a second set of…


. . . read more

SOCIAL MEDIA

Compliance perspective: How to keep an employee from damaging your practice on social media

In the cyber age, protecting your practice from the potential threat posed by employee blogging, tweeting, Instagramming, and other social networking is a…


. . . read more

BLOG

Who’s the real person you plan to hire? Can social media help you decide?

By Lynne Curry, Ph.D., SPHR  bio
The applicant knocked it out of the park with both his resume and his answers to your interview questions. The references…


. . . read more

SOCIAL NETWORKING POLICY

Model Employee Social Networking Policy

Why you need this model policy:

This model policy will help you protect your practice from the potential threat posed by employee blogging, tweeting, Instagramming, and other social networking.


. . . download here

YOUR CAREER

Should you ‘Friend’ your co-workers on social media?

Do you “like” the idea of office friendships crossing over into social media? More than seven in 10 professionals (71 percent) polled by staffing firm OfficeTeam said…


. . . read more

MANAGING THE OFFICE

Workplace Etiquette Infographic

 


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