While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Marketing
7 strategies for effective client relationship management in a legal setting
Building and nurturing strong client relationships is a critical aspect of ensuring the success and growth of your law firm. A solid client relationship management strategy can set your firm apart from the competition and establish a reputation for excellence. In this article, we'll delve into some essential strategies that can help you excel in client relationship management … [Read more...] about 7 strategies for effective client relationship management in a legal setting
9 tips for getting your lawyers onto the speaking circuit
One effective way to showcase your firm's expertise, build brand recognition, and enhance professional development is by encouraging your lawyers to participate in conferences and web events as speakers. By leveraging these platforms, your attorneys can make a significant impact, both individually and collectively. Consider these benefits that arise from encouraging your … [Read more...] about 9 tips for getting your lawyers onto the speaking circuit
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
How to hire a great receptionist
Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position. Before callers ever talk to an attorney, they form an opinion of the firm through their contact with the front desk. Yet most firms view the position as one that doesn't need a lot of intellectual skills and hire a receptionist without looking for the … [Read more...] about How to hire a great receptionist
To-Dos: Your March office checklist
March comes in like a lion and goes out like a lamb. That's outside, where winter storms give way to springtime calm. Inside, there can also be a whirlwind of activity, especially if you're tackling office-wide organizational and spring-cleaning projects. If this is the month you strive to bring order to the firm, here are some tasks you can tackle. The office: 1. … [Read more...] about To-Dos: Your March office checklist
Personal client attention doubles the money-making referrals
When a North Carolina office realized its referrals from clients were dwindling, it responded by setting up a plan to ensure maximum personal contact with the clients. Within the first year the plan was in place, the personal injury firm doubled its referrals. The focus was placed on communications, fast response to calls, maintaining contact throughout the year and keeping … [Read more...] about Personal client attention doubles the money-making referrals
How to use client exit surveys to improve service and increase revenue
Don't close out a matter without measuring the client's satisfaction. Do that with a survey that covers everything from the legal services to the freshness of the coffee. A survey gathers information that can help the firm do a better job. It highlights the areas of excellence. And it reveals the areas of dissatisfaction clients don't mention—except to other … [Read more...] about How to use client exit surveys to improve service and increase revenue
Fostering a business development mindset: Empowering lawyers in your office
Business development is not typically the first thing that comes to mind for many lawyers, whose primary focus is often on legal expertise and client representation. However, in today's competitive legal landscape, developing a business mindset is essential for both individual career growth and the success of a law office. As a law office administrator, you can play a pivotal … [Read more...] about Fostering a business development mindset: Empowering lawyers in your office
16 ideas for marketing your law practice
Legal marketing should emphasize professionalism, credibility, and reliability. Your strategies should build trust with potential clients who are seeking legal assistance. Here are 16 marketing ideas: Specialized website: Create a professional website that highlights your practice areas, attorney profiles, testimonials, and contact information. Ensure the design is clean, … [Read more...] about 16 ideas for marketing your law practice